RealPage Inc (RP.O) Company Profile
RealPage, Inc., incorporated on December 30, 2003, is a provider of on demand software and software-enabled solutions for the rental housing industry. The Company's property management solutions enables owners and managers of single family and multifamily rental property types to manage their marketing, pricing, screening, leasing, accounting, purchasing and other property operations. Its on demand software solutions are delivered through an integrated software platform that provides a single point of access and a shared repository of prospect, renter and property data. By integrating and streamlining different processes and interactions among the rental housing and vacation rental ecosystem of owners, managers, prospects, renters and service providers, the Company's platform facilitates the property management process. The Company also provides solutions that consist of advisory services, consulting and training.The Company's platform consists of primary categories of solutions, including Property Management, Leasing and Marketing, Resident Services and Asset Optimization. These solutions provide complementary sales and marketing, asset optimization, risk mitigation, billing and utility management and spend management capabilities that collectively enable its customers to manage the stages of the renter life cycle. Each of its solutions categories includes multiple product centers that provide distinct capabilities, and can be licensed separately or as a bundled package. Each product webpage center is integrated with a central repository click this link here now of prospect, renter and property data. In addition, the Company's open architecture allows third-party applications to access its solutions using its RealPage Exchange platform.
Property Management
The Company's property management solutions are referred to as Enterprise Resource Planning (ERP) systems. These solutions manage core property management business processes, including leasing, accounting, purchasing and facilities management, and include a central database of prospect, applicant, resident and property information that is accessible in real time by its other solutions. The property management solutions also interface with general ledger accounting systems through RealPage Exchange platform. The property management solution category consists of a range of solutions, which include OneSite, Propertyware, Kigo, Spend Management Solutions and The RealPage Cloud.
OneSite is the Company's on-demand property management solution for multifamily properties. OneSite offers functionality that generates lease documents, posts financial transactions to the renter ledger, records back-office accounting entries, manages service requests, measures acuity of senior residents, enables senior community management, manages procurement activities, enables property-specific budgeting and measures actual property performance to budget. Propertyware is the Company's on-demand property management system for single family properties and small, centrally managed multifamily properties. Propertyware functionality includes accounting, maintenance and work order management, marketing spend management and portal services. In addition, the Company offers its screening, renter's insurance and payment solutions through its Propertyware brand to single family and small centrally managed multifamily properties.
Kigo is the Company's on-demand vacation rental property management system, which offers solutions for vacation rental property management that include vacation rental calendars, scheduling, reservations, accounting, channel management, Website design, payment processing and other tasks to aid the management of leads, revenue, resources and lodging calendars. The Company's Spend Management Solutions enable property owners and managers to control costs. Spend management functionality includes purchase order automation, automated approval workflows, including mobile approvals, e-procurement solutions and services leveraging its volume to negotiate vendor discounts, budget/spend limit controls, centralized expense reporting, invoice management, bid management for capital projects and automated vendor compliance tools. The RealPage Cloud leverages the Company's application infrastructure to allow property owners and managers to outsource portions of their IT operations. The platform offers functionality to property owners and managers to manage IT complexity, cost of ownership for technology, security, performance and scalability.
Leasing and Marketing
The Company's Leasing and marketing solutions are aimed at optimizing marketing spend and the leasing process. These solutions manage core leasing and marketing processes, including Websites, paid lead generation, organic lead generation, lead management, automated lead closure, lead analytics, real-time unit availability, automated online apartment leasing and applicant screening. The leasing and marketing solutions include Online Leasing, Contact Center, LeaseStar Platform, LeaseStar Marketing Management, MyNewPlace, Senior Marketing Management and Resident Screening.
Online leasing is the Company's on demand leasing platform. The platform enables property owners and managers to utilize transaction widgets to allow renters to confirm unit availability, generate a price quote, apply for residency and fully execute a lease online. Contact center is the Company's on-demand lead closure platform. Contact center functionality includes call/e-mail/chat routing technology, call tracking, lead management and remote agent staffing on a permanent or overflow basis to follow up on prospective renter leads. LeaseStar platform is an on demand organic lead generation platform. LeaseStar platform functionality includes syndication tools to ensure consistency across multiple marketing channels, classified directory campaign services, renter social referrals, reputation management, surveys, real-time reporting and enhanced lead management.
LeaseStar marketing management is an on demand organic lead generation platform. LeaseStar marketing management functionality includes property Website design, search engine optimized content (high resolution photography, video tours, animated tours, three dimensional (3D) floor plans and interactive site maps), mobile applications, integration with online leasing and enhanced search engine optimization (SEO) services, to drive traffic and lead quality. MyNewPlace is a paid lead generation platform and Internet Listing Service that allows renters find rental housing options utilizing functionality, including enhanced photography, 3D floor plans, SEO enhanced descriptions and neighborhood information. As part of the Company's partnership with the Zillow Rental Network, multifamily rental professionals marketing their listings on Zillow have the option to have their listing appear on MyNewPlace.
Senior marketing management is the Company's on demand senior marketing platform. The platform utilizes functionality, including paid lead generation, organic lead generation, lead management, contact center services and a placement network of care advisers powered by SeniorLiving.Net, OurParents.com, MyNewPlace.com and affiliated Websites. Renter screening is part of the Company's risk mitigation platform to reduce rental payment delinquency. Renter screening utilizes a database of on-demand renter rental payment history to evaluate an applicant's credit profile. Its additional functionality includes criminal background checks and eviction history from accessing databases in real-time that are aggregated by third-party data providers. In addition, certain functionality enables owners and managers to optimize credit thresholds based on occupancy levels to adjust deposit and rent amounts based on the useful site default risk of the renter in a yield neutral manner.
Resident Services
The Company's Resident services solutions provide a platform to optimize the management of current renters. These solutions manage core renter management business processes, including, utility billing, renter payment processing, renter service requests, renter lease renewals, renter's insurance, and consulting and advisory services. The resident services solutions include Utility Management, Payments, Resident Portal, Contact Center Maintenance and Renter's Insurance.
Utility management is the Company's on demand billing and utility management platform provided through its subsidiary Velocity Utility Solutions LLC. The platform offers functionality that includes automated convergent billing, utility invoice processing, utility cost management, automated energy recovery and infrastructure services (managing community energy, media, data and telecom).Payments is the Company's on demand payment processing platform, which includes functionality to enable electronic collection of rent and other payments. Provided through the Company's RealPage Payments subsidiaries, the platform provides for processing of multiple payment types, including check, money order, automated clearing house (ACH), debit cards and credit cards.
Resident portal is the Company's on demand platform for renter and community management. Resident portal functionality includes online community facilitation (between multifamily property managers, local vendors and other renters), services request status and renter lease renewals. Contact center maintenance is the Company's on demand platform for service request management utilizing the contact center. Functionality from the platform includes service call/e-mail/chat routing technology, service request tracking and remote agent staffing on a permanent or overflow basis to optimize the service request process. Renter's insurance is part of the Company's risk mitigation platform to reduce liability and property damage risk. The platform offers liability and content protection renter's insurance provided through the Company's subsidiary Multifamily Internet Ventures, LLC. Liability policies protect property owners and managers against financial loss due to renter-caused damage, while content protection provides additional coverage for a renter's personal belongings in the event of loss.
Asset Optimization
Asset optimization solutions are aimed at optimizing property financial and operational performance. These solutions manage core asset management and business intelligence processes, including real-time yield management, revenue growth forecasting, key variable sensitivity forecasting and operating metric benchmarking. The asset optimization solutions category solutions include Yield Management and Business Intelligence.
The YieldStar is the Company's on-demand yield management platform, which includes real-time statistical models leveraging a repository of data to calculate optimal rent for each rental unit, pricing management advisory services and the MPF market research database. Business intelligence is the Company's on-demand business intelligence platform for the property owners and managers. Business intelligence functionality includes customized Internal reporting, at any aggregation and time horizon that can leverage operational, financial and marketing data simultaneously. In addition, the platform includes peer benchmarking leveraging data, economic tools for revenue forecasting and key operating variable forecasting.
The Company competes with Yardi Systems, Inc., MRI Software LLC, Property Solutions International, Inc., Infor Global Solutions, Inc., Intacct Corp, NetSuite Inc., Intuit Inc., Oracle Corporation, SAP AG, Microsoft Corporation, AppFolio Inc., CoreLogic, Inc., ResMan, Buildium, LLC, London Computer Systems, Inc., Property Boss Solutions, LLC, Amazon.com Inc., Rackspace Hosting Inc., International Business Machines Corp., Reed Elsevier Group plc, TransUnion LLC, Resident Check Inc., Assurant, Inc., Bader Company, GEICO Corporation, The Allstate Corporation, State Farm Fire and Casualty Company, Farmers Insurance Exchange, Nationwide Mutual Insurance Company, United Services Automobile Association, LeaseHawk LLC, Anyone Home, Inc., Who's Calling, Inc., rentbits.com, Inc., Apartments24-7.com, Inc., Ellipse Communications, Inc., G5 Search Marketing, Inc., Spherexx.com, ReachLocal, Inc., On-Site.com, Yodle, Inc., Dominium Enterprises, RentPath, Inc., CoStar Realty Information, Inc., Network Communications, Inc., Move, Inc., Zillow, Trulia, Inc, A Place for Mom, Inc., Care.com, Inc., Caring, Inc., Eldermark, Care Patrol Franchise Systems, LLC, Aging with Grace, LLC, Moseo, Corp., The Right Click LLC, ALMSA Corporation, American Utility Management, Inc., Conservice, LLC, Ocius LLC, NWP Services Corporation, Minol USA, L.P., The Rainmaker Group, Inc., Reis, Inc., Axiometrics, Inc., CoStar Group, Inc., Portfolio Research, Inc., AvidXchange, Inc., Nexus Systems, Inc., Ariba, Inc., Buyers Access LLC, PAS Purchasing Solutions, ESS Technologies LLC, JPMorgan Chase & Co, First Data Corporation, Fiserv, Inc., MoneyGram International, Inc., Yapstone, Inc., PayLease LLC, Zeffert and Associates, Inc., Preferred Compliance Solutions, Inc., Spectrum Enterprises, Inc., LiveRez, Inc. and HomeAway Software, Inc.
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